Harley-Davidson, Inc. (HOG) Stock

Consumer Cyclical · Recreational Vehicles · Member of Other US Stocks

Harley-Davidson, Inc. (HOG) closed at USD 27.59 on 2026-10-15, a change of +5.8 % over the past year, with a market capitalization of USD 2.78B.

Harley-Davidson, Inc. recent closing prices

DateClose (USD)
2026-10-1527.59
2026-10-1426.96
2026-10-1327.47
2026-10-1227.37
2026-10-0926.90
2026-10-0826.75
2026-10-0726.95

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Harley-Davidson, Inc. key figures

Previous close
USD 27.59 (2026-10-15)
1-year change
+5.8 %
Market cap
USD 2.78B
Enterprise value
USD 3.83B
P/E ratio (trailing)
14.70
P/E ratio (forward)
13.37
EPS (trailing)
1.82
EPS (forward)
2.00
PEG ratio
2.15
Price to book
0.90
Revenue growth
-5.9 %
Earnings growth
-15 %
Dividend per share (trailing)
0.74
Short ratio
11.97
Employees
5,500
Analyst consensus (third-party)
buy

Source: Yahoo Finance via yfinance. Data may be delayed, incomplete or incorrect.

About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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